What is Lava? Lava  is the acronoym for Los Angeles and Virginia. The hottest brand in demand ,  Lava originated as a cannabis brand and later used its brand influence to make clothing which is known as Lava Streetwear. Lava is a culture lifestyle brand that communicates directly to the street pop culture. Lava encourages peope to go after their dreams and passion no matter what society or your circumstances are. Created by entrepreneur Lava Bentley who instead of going to college instead went to prison and acquired a criminal record. Lava Bentley had no choice but to be his own boss and start his entrepreneur journey. Born and raised in Bedford, Virginia, His entrepreneur journey reached his most sucesss when he moved to Los angeles , California Where he came up with the brand LAVA.